Butterfly Enter The Chat Resources and Campaign

Organisation / Service

Butterfly Foundation

Body appearance content, from edited photos to diet and fitness posts, can have an unintended negative impact on body image. Butterfly has partnered with Instagram to launch ‘Enter the Chat’, encouraging users to discuss the impact of social media content on body image and support themselves online.

We’re aiming to empower and support creators to minimise unintended impact and think about creating more consciously, so we can foster a social media experience that supports positive body image.

The campaign provides videos, resources, social media content, and advice on how to be a conscious creator. 

National Strategy Standards and Actions

Prevention

Standard 3: There is increased community capacity and expertise to prevent eating disorders through a ‘do no harm’ approach which acts to reduce risk and bolster protective factors.

Action 3.1: Eating disorder service development and lived experience organisations to partner with other sectors, industries, professional bodies and consumer groups to develop and disseminate training and supporting resources in eating disorder-safe principles for community, health and education professionals working with a diverse range of people and communities, and support their implementation.

Standard 4: Home and family, school, work, health, online, and sports, fitness and performance environments bolster protective factors and reduce risk factors.

Action 4.7: Social media platform providers and media organisations to uphold the use of inclusive language and imagery, act to ensure algorithms support the dissemination of content reflecting diverse bodies and identities, enforce bans on appearance-related abuse, harassment and discrimination, provide support and skill development to moderators and administrators, and employ a diverse workforce.

Standard 6: Weight stigma is challenged and reduced, working towards elimination.

Action 6.4: Health promotion strategies and campaigns to orient their focus away from weight reduction or management, instead focusing on health-promoting behaviours.